Lara Fielding


Lara Fielding, Chair Northeastern Ontario (NeONT) Board of DirectorsAs an experienced communications and marketing Sr. Manager with a proven record in strategic leadership and management. I have built my core skill set and multi-purpose expertise over the past 19 years working at both agency and corporate automotive original equipment manufacturer (OEM) organizations.  I have been fortunate to work closely with global counterparts and companies during three of my tenders. My extensive skills in communications, marketing, digital marketing, brand positioning, sponsorship and events are highly transferable and I believe they would be an asset to your workplace.

Throughout my career I have worked with national and international organizations to launch new products and represent the organization with media conferences and media relations; sponsorship negotiations and activations; launch events; trade shows; annual general meetings; consumer campaigns; digital planning; and establishing internal and external partnerships. Being the company’s team lead and working alongside corporations’ executive leadership and/or clients teams to create and execute programs from the defined strategy, to the request for proposal (RFP) process and then managing the logistics, team, budget, creative through to completion.

Working directly with a wide range of partners from the macro level to very detail-orientated executions, I have developed sponsorships, campaigns and loyalty programs with the following Canadian brands on a public and citizen engagement platform; Toronto Football Club (TFC), Right to Play, City Chase, Hydro Quebec, Enmax, Ontario Power Generation and several automotive nameplates. I have also had the chance to work in the Middle East to execute a program from the ground up, while learning the cultural practices, creating and strengthening partners and agency relations.

Being the lead on digital communications of corporate identities has allowed me to ensure that through digital, social media and content management, the brand message is consistently conveyed through all marketing channels. Working on these platforms demonstrates my ability to analyze emerging issues and develop strategic responses. To further amplify a digital presence for brand campaigns and/or launches I have integrated various social media channels — Facebook, Instagram, You Tube, Twitter, Blogging and Pinterest.  The success of campaigns and launches have been measured and tracked by aggregating online content utilizing various programs, indicating success along the way.


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