Northeastern Ontario Tourism (NeOnt) has hired Donna Maitland, a lifelong resident of the region, as its new Executive Director.
Maitland brings extensive experience to the table, having recently served as the Director of Economic Development for the Mattawa Bonfield Economic Development Corporation, where tourism promotion was a focus. She also served as the inaugural Executive Director of the Muskoka, Nipissing, Parry Sound, Timiskaming Local Training and Adjustment Board and as a Northeastern Ontario regional Program Manager at the Ontario Trillium Foundation. These lived experiences give Donna useful insight into the communities served by NeOnt and the funding opportunities available for NEONT and its partners.
“Donna, having worked with many of our partners including municipalities, tourism businesses and associations, Destination Ontario, Destination Northern Ontario and in fact NeOnt, is no stranger to the region or to the work that we do. We know that Donna is well-respected and recognized for being a strategic and results-oriented leader. During this unparalleled time, the Board was unanimous in agreeing that she has the experience and skills necessary to guide our organization back to prosperity.” states Margaret Palmer, NeOnt Chairperson.
The tourism sector has been hit particularly hard by Covid-19, and all tourism organizations will be looking forward to the opportunity to re-position themselves for success as Canada’s tourism markets open back up.
As Maitland noted, “In the past I have assisted numerous organizations, businesses, and municipalities from across the Northeast with their governance, social media, funding and partnership development. I look forward to bringing this experience to Northeastern Ontario Tourism, and to working with our volunteer board members and tourism sector partners to develop and implement an organizational recovery plan which will ultimately benefit the sector and communities across our region.”
Also known as RTO 13a, Northeastern Ontario Tourism (NeOnt) a not-for profit organization, is dedicated to promoting the region as a premier travel destination with the goal of increasing tourism revenue for its partners, and the region as a whole. As a non-government organization, NeOnt, a membership- based organization, is dependant on private and public sector funds to carry out its mission and mandate. The organization covers a catchment area that stretches from Mattawa in the East to Chapleau in the West, Manitoulin Island in the South and as far North as the James Bay Coast.