For Immediate Release

April 7, 2021 – In what can only be described as an ‘unprecedented’ time, NeONT is pleased to
announce that Spring will bring a fresh perspective to the not-for-profit organization with the
addition of two new board members, Keitha Robson and Peter Chirico and Acting Executive
Director, Trevor Beard.

“I look forward to bringing to NeONT the skills I have developed in both hospitality operations
and tourism destination marketing to strengthen both the NeONT brand and the value to our
members,” said Beard. “Together, our members will recover, grow, and prosper.”

With Tourism North Bay, Beard spearheaded several initiatives, including the development of a
culinary tourism strategy and the redevelopment of the Tourism North Bay brand and website.

From traditional to modern marketing including content, social media communications, ad
strategy and management, to his experience with board governance as a Young Professional on
the North Bay & District Young Professionals committee – as well as administrative duties for
the Tourism North Bay board of directors – Beard will be able to model and foster a proactive
and results-oriented leadership style, built on his commitment to supporting NeONT Partners.

Joining Beard and the Board of Directors are Keitha Robson and Peter Chirico.

A Senior Commercial Banker for more than 32 years, Chirico was elected to North Bay City
Council as a councillor and later as the City of North Bay’s Deputy Mayor, Budget Chief,
Managing Director. He then became President & CEO of the Chamber of Commerce in 2017.

Chirico has served on most of the agencies, boards & commissions within the City of North Bay
and volunteers at not-for-profit agencies both locally and provincially. In 2012, Chirico was the
recipient of Holland Bloorview Kids Rehabilitation Hospital’s Circle of Honour award for
Advocacy in the Province.

Keitha Robson not only offers NeONT her 22 years of extensive experience as Chief
Administrative Officer for the Timmins Chamber of Commerce, but she was educated in

Municipal Management at The University of Western Ontario and her skill set focuses on non-
profit organizations, business planning, government, event and volunteer management.

“By bringing Trevor to the administration team, and Peter and Keitha to the board,” said Lara
Fielding, chair of NeONT, “we have strengthened NeONT and poised ourselves to build back,
build better and build stronger so that we can all, not only recover from Covid, but thrive.”

For more information or interviews, please contact:

Lara Fielding
Chair, Northeastern Ontario Tourism
C – 705-507-6256

Trevor Beard
Acting Executive Director, Northeastern Ontario Tourism
C – 705-303-3676