Northeastern Ontario Tourism, in partnership with Destination Northern Ontario, is delighted to embark on a Three-year Strategic Action Plan with a completion date of March 31, 2021. We are pleased to announce that Karen Jones Consulting Inc. has been selected to lead us through this process as we engage with industry partners to identify priorities and guide our long-term growth.
Karen Jones Consulting, our Steering Committee and the Board of Directors will be working efficiently to connect with industry, stakeholders and partners to ensure a collaborative and inclusive process in undertaken. We are excited to work together to develop a realistic and sustainable strategy to realize our full potential and advance our efforts in promoting our region as a premier travel destination for visitors.
Established in 2012, Northeastern Ontario Regional Tourism Organization Inc. (NeONT) is a not-for-profit organization dedicated to promoting the region as a premier travel destination with the goal of increasing tourism revenue for our Partners, and the region as a whole. We nurture productive relationships with Community and Industry Partners by working with them to develop targeted marketing initiatives that speak to the region’s key travel markets. Our region of service includes the Districts of Cochrane, Manitoulin, Nipissing, Sudbury, and Timiskaming. Our core operating funding is derived from annual Partner contributions.
Destination Northern Ontario is one of 13 not-for-profit regional tourism organizations funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries. It is the largest tourism region in geography, the second largest in expenditure and the only region that includes sub-regions.
Destination Northern Ontario coordinates, aligns and invests in sub-regional programs and leads in identified pan-northern management functions; co-ordination of marketing, product development, workforce and industry training, and investment attraction with the ultimate goal to significantly increase tourism revenues in Northern Ontario. Increased visitation and yield are achieved by delivering programs designed to enhance existing tourism products and developing new tourism opportunities for the North.